Everlasting Gobstopper
Consumer Product Advertising Campaign
Inspired by the brand’s colorful packaging and the idea that some things, unlike Everlasting Gobstoppers, shouldn’t last forever. This project features a range of advertising elements, including subway posters, billboards, Instagram posts/stories, consumer reaction posts, animations for social media, and a game filter. The entire campaign aims to inject life back into the brand by using typography, clever copywriting, and bright colors.
#SweetenTheOrdinary
